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The Interior Edit · Copywriter

Holly Johnson

Copywriter · ABI Interiors

Copywriter at ABI Interiors, specialising in brand storytelling across interior design, renovations, lifestyle, events, and product launches. Experienced in crafting compelling editorial, paid, email, and social media content centred on emerging trends, thoughtful interiors, and design-led living.

  • Based

    Gold Coast, AU
  • Experience

    9 years
  • At ABI Since

    2024
  • Articles Published

    36
Holly Johnson
Areas of Interest
Interior Design Project Features Home Improvement Product Design
About the Writer

About Holly Johnson

Holly Johnson is a copywriter and journalist with nine years of experience spanning business, design, lifestyle, and brand communications. She began her career at The CEO Magazine, Australia’s leading publication for senior executives, where she produced business, technology, travel, and lifestyle features while interviewing founders, innovators, and corporate leaders from around the world.

She later moved into marketing and communications roles with Amazonia Group and Mulpha International, leading copywriting across digital campaigns, email marketing, social media, packaging, and brand messaging. During this time, she developed a strong ability to translate complex products and ideas into clear, engaging content that resonates with real audiences. Holly holds dual Bachelor’s Degrees in Journalism and Communications.

Today, as a Copywriter at ABI Interiors, Holly writes across interior design, renovations, project features, and product guides for the brand’s online publication, The Interior Edit, across Australia, New Zealand, and the UK. Passionate about brand storytelling and thoughtful home design, she creates content that helps consumers confidently shape spaces that feel personal and enduring. With a strong creative and editorial mindset, she ensures every piece of content across ABI’s platforms remains aligned with the brand’s voice, combining engaging storytelling with expert-led insight.

Credentials & Experience

9 years of experience.

Editorial craft, reviewed by named ABI experts.

36 Articles Published
2 Years at ABI

Education

2016
Bachelor of Journalism
2016
Bachelor of Communications, Major in Public Relations

Role & Tenure

2024
Copywriter, ABI Interiors
Crafting marketing copy for ABI Interiors, writing blogs for the brand’s online publication, The Interior Edit, covering topics including interior design, renovations, lifestyle, project features, and product guides. Collaborating closely with Product, Brand, and Digital teams.
2023 – 2024
Marketing Coordinator, Mulpha International
Crafted print and digital copy and coordinated marketing campaigns across the Sanctuary Cove precinct, Sanctuary Cove Country Club and Sanctuary Cove Developments, shaping consistent brand messaging for one of Australia's premier residential and lifestyle destinations.
2020 – 2023
Marketing & Innovation Executive, Amazonia Group
Produced packaging, web, EDM, blog, advertising, and social media content across Amazonia, Raw, and RawFIT within the health and nutrition space, while supporting product marketing, innovation initiatives, and the execution of integrated marketing campaigns across the group’s digital platforms.
2017 – 2020
Digital Content Producer, The CEO Magazine
Produced business, technology, news, events, travel, and lifestyle content across multiple digital platforms and the print magazine. Interviewed global CEOs, founders, and business leaders, developing a strong understanding of leadership, innovation, and the evolving global business landscape.
Topics Covered

What Holly Johnson writes about

Editorial Standards

Researched, reviewed, and updated as standards evolve.

Every article is produced within a clear editorial framework designed to uphold accuracy, transparency, and accountability.

Researched

Every article draws on primary sources, product specifications, and direct input from ABI's design and product teams.

Expert Reviewed

Technical and design content is reviewed by named ABI experts before publication to ensure accuracy and accountability.

Kept Current

Articles are revisited and updated as products, standards, and regulations change so guidance stays reliable over time.

Connect

Reach Holly Johnson directly

For editorial enquiries, source pitches, or to suggest a customer project worth writing about.

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